ÍÎÂÎÑÒÈNEWS

“Smeshariki” grow in number!

11.05.2007

Summer novelties for little children who has a sweet tooth – ice cream cones “Smeshariki” and chewing ice “Frukteil”!
The cooperation of the brand “Smeshariki” and the company “Russki Kholod” began last year. By the summer of 2006, ice creams on sticks “Smeshariki, “Nyusha” and “Pin” had...

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“Russki Kholod” has excellent equipment for the unique new products.

20.02.2007

In 2006, “Russki Kholod” built a new factory in Podmoskovye. At present, new unique production lines are being arranged in the factory; our competitors do not have similar production lines. Total investment in the new equipment will be more than $7 million... more >>

“Russki Kholod” is an undoubted leader in the number of the company’s retail sales objects.

19.02.2007

The Concern bought a storage terminal with the storage capacity of 1 100 pallet-places and 120 kiosks belonging to Moscow chain “Galion”, which allowed to increase their total number to 400 only... more >>

Winter new products are absolute sales leaders!

05.02.2007

New products in the assortment always attract attention of buyers. Marketing research shows that about 30% of customers are innovators, who are constantly looking for new products, try new flavors and easily adopt new kinds of ice cream. Introduction of new products allows to attract additional attention of buyers and to increase noticeably the company’s profit. more >>

Impressive results in 2006!

01.02.2007

The year of 2006 was very successful for the Concern “Russki Kholod”.
This was the year when we put a new ice-cream manufacturing factory into operation in Podmoskovye. The new factory is a unique project. A great designed output (more than 4000 tons of ice cream per month) allows us to provide all our Russian and foreign partners with a full volume of ice cream on time. A convenient location of the factory significantly decreases time of delivery of the product... more >>